W Hotel’s latest brand, ‘Aloft’ is a lifestyle brand that caters to the business traveler who wants more than the “standard business hotel.” As it says in their brand objective: “Aloft will provide the next generation of business and leisure travelers a differentiated alternative to commodity lodging. The product will reflect the needs and desires of today’s travelers creating a hotel experience that offers intelligent design, accessible technology and above all, comfort and convenience.” With 10-12 foot ceilings and cutting edge fixtures and electronics (such as flat-screen televisions in every room), Aloft customers – both business and leisure – will have a hotel experience beyond what their senses have come to expect. ECD’s Aloft, will be built over the pond at CityPark Lincolnshire. As one of the first ten Alofts in the world, we are excited to once again be on the cutting edge of the industry.
Construction of Aloft Lincolnshire will begin in September of
2008.
W Hotel’s latest brand, ‘Aloft’ is a lifestyle brand that caters to the business traveler who wants more than the “standard business hotel.” As it says in their brand objective: “Aloft will provide the next generation of business and leisure travelers a differentiated alternative to commodity lodging. The product will reflect the needs and desires of today’s travelers creating a hotel experience that offers intelligent design, accessible technology and above all, comfort and convenience.” With 10-12 foot ceilings and cutting edge fixtures and electronics (such as flat-screen televisions in every room), Aloft customers – both business and leisure – will have a hotel experience beyond what their senses have come to expect. ECD’s Aloft, will be built over the pond at CityPark Lincolnshire. As one of the first ten Alofts in the world, we are excited to once again be on the cutting edge of the industry.